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The Goal
Make money. Beat everyone else at making money. The leaderboard tracks net worth — your wallet balance plus the value of your stock, minus any loans. The weekly league tracks profit made over the current week, with prizes for the top three.
Getting Started
You start with nothing. Take a loan from the bank to get going, pick a location, and open a stall. Buy stock from the wholesale market, set your prices, and start trading. Your loan is counted against your net worth on the leaderboard — it is not something you repay, it simply reflects your starting debt when calculating how much profit you have actually made.
Your first loan is large enough to cover a small stall and some opening stock. If things go badly wrong and you run out of money, you can take another loan — but once you already have a stall, subsequent loans are sized for restocking only, not for buying another stall. The idea is simple: you have a base, you just need a little help getting back on your feet.
Running Your Stall
When setting up your stall you decide how much to pay your staff and how much to spend on advertising. Higher wages attract better staff who serve customers faster. Advertising brings more footfall. Both are ongoing costs charged per hour, so balance them against what you are actually earning.
You choose which products to stock. You are not penalised for leaving products out — specialising is a valid strategy. However, if you list a product and let it run out of stock, that reflects badly on your reputation. Either keep it topped up or remove it from your listing. Be aware that removing a product discards any remaining stock, so it is worth selling it off first.
Customers & Reputation
Customers decide where to shop based on price, queue length, product availability, and your stall’s reputation. A good reputation brings loyal repeat customers. Reputation builds slowly when you trade well and drops if you run out of stock or close for extended periods. Closing temporarily causes slower reputation decay than simply running dry — so if you need a break, close the stall properly rather than leaving it open with nothing on the shelves.
The Wholesale Market
You buy stock from the wholesale market. Prices fluctuate based on demand, weather, and market conditions, so timing your purchases can make a real difference. You have a limited number of visits to the market each day, so plan ahead. Stock takes a short time to arrive at your stall after you order it — it does not appear instantly.
Stock has a sell-by date. If you overbuy and cannot shift it in time, it will spoil. Keep an eye on your inventory.
Locations & Moving
There are multiple locations to trade from, each with different levels of foot traffic and customer demand. You can move your stall to a different location whenever you like, but you must close it first. Moving takes time, just as it would in reality.
You can run more than one stall at the same time — at the same location or spread across different ones. Each stall is managed independently.
Stall Types & Trading
There are three stall sizes. Larger stalls cost more to buy but can carry more stock and support more staff.
- Small — £3,000 · 1 staff member
- Medium — £5,500 · 2 staff members
- Large — £8,000 · 3 staff members
You can also buy and sell stalls with other players via the Trading tab. A stall must be closed before it can be listed. When you sell, any remaining stock is redistributed to your other stalls — or discarded if you have none — and the new owner inherits the stall's reputation, good or bad.
A stall with a strong reputation and loyal customers is genuinely worth more than a fresh one, so building up a stall and selling it at a profit is a viable strategy. You can list a stall for up to three times its original purchase price. The minimum listing price is 75% of what the stall originally cost — this keeps the market fair for everyone.
You cannot list your only stall for sale. Every player must always have at least one stall to trade from.
Leaderboard & Weekly Prizes
The leaderboard shows who has the highest net worth across all players. There is also a weekly league that resets each week and tracks profit made during that period — so even newer players can compete on a level footing.
At the end of each week, the top three players on the weekly league earn prize spins on the bonus wheel: 5 spins for first place, 3 spins for second, and 2 spins for third. Your prize spins will be waiting for you the next time you log in.
Daily Bonus
Once per day you can spin the bonus wheel for a free reward. Prizes include wholesale market discounts, extra market visits, and additional recon peeks. Look for the 🎰 button in your wallet bar.
Snooping on Competitors
You can take a quick peek at a competitor’s stall to see what they are selling and at what prices. There is a daily limit on how many peeks you can take, and each one lasts a short time before the view closes. Bonus wheel prizes can increase your daily allowance.
Chat & Friends
Every location has a shared chat where all stall holders at that location can talk. Use it to swap tips, keep an eye on what the competition is thinking, or just be part of the market atmosphere. Being active in chat gives your stall a small popularity boost with customers.
You can like messages from other players — a small nod of appreciation, or a way to flag something useful to others in the chat.
You can add up to 5 players as favourites. Favourites get their own private direct message thread that you can open any time from your Friends list, regardless of whether you are at the same location. It is useful for building alliances, sharing market intelligence, or staying in touch with players you regularly trade alongside. If someone has added you as a favourite, you will see their name in the "Added you" section of your Friends list.
A Note on Timing
FriendlyStock is designed to feel like a real market. Actions take time — moving a stall, receiving stock, and transit between locations all have realistic delays built in. Plan accordingly and you will not be caught short.
The game works on mobile, tablet, and desktop. If something is not behaving as expected, please let us know.